Bay Kings

Level / Age Group:

Major Midget (U18) AAA

Products Used:

Premium +

In Northern Ontario, the Kings of Thunder Bay ruled the 2019-2019 season achieving incredible success. Notable highlights from the season include;


·     NAPHL Dixon Cup 18U Playoff Champions

·     Hockey Northwestern Ontario District Champions

·     Telus Cup West Regional Finalists

·     2019 Telus Cup Canadian National Midget Championship Hosts.  


When Coach Nicholas was asked how he and his staff utilized the ICEBERG platform to help with - coaching, player development, strategy and systems, he said “Our coaching staff used ICEBERG separately with our own logins before we met pre-game or for practice.  If our next event was a game, we would use the data to determine a) what our message to the players was going to be and b) what changes in strategy / deployment were going to be used. For practices, our ICEBERG data was critical to giving us clear direction on what we needed to emphasize and improve upon.  Perhaps the most rewarding was the change in player engagement when we started sharing and posting analytical data in the dressing room. All of a sudden, they were wanting to know how many giveaways they had, how many shot attempts for and against when they were on the ice. ICEBERG really provided a common-ground where players and coaches could break down game results from the same viewpoint.”


From the entire ICEBERG organization, we wish to congratulate Coach Nicholas and all the boys on the Thunder Bay Kings Hockey Club. Thanks for letting us be a part of your success.

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