September 23, 2019
Agreement Aims to Further USHL Dedication to Hockey Development in United States

The United States Hockey League (USHL) signed a partnership with ICEBERG Sports Analytics becoming the first junior hockey league in the world to implement advanced analytics technology league-wide to bring the development of elite hockey talent in the United States to a new level.


The United States Hockey League (USHL) announced on, September 23rd 2019, a partnership with ICEBERG Sports Analytics, a global Sports Technology Company headquartered in Toronto, Ontario which will become the USHL’s official data and advanced analytics provider for the 2019-20 season.


ICEBERG uses artificial intelligence and computer vision algorithms to automatically track both players and the puck building extensive data sets that provide deep objective insights and enhance efficiencies at coaching and managerial levels by allowing teams to eliminate mundane tasks and allocate more time to analyze team play, gametrends, and individual player-performance.


“The USHL’s partnership with ICEBERG is pivotal in allowing our teams to further track and analyze the output of their athletes,” said USHL President & Commissioner Tom Garrity. “We’re excited to see what our teams do with this program, and how they use the information they gather to put their best product out on the ice for our fans every night.”


Using the USHL video feed, ICEBERG will produce advanced metrics surrounding events like shots attempts, scoring chances, breakouts, zone entries, and passes in order to provide objective feedback. These metrics allow coaches to cross-check what their eyes are telling them about the game so they can evaluate whether certain in-game decisions were right or wrong and correct accordingly.


In 2017, the NHL announced a long-term agreement with USA Hockey and the USHL to provide financial support and other resources in furthering the development of players, coaches and officials participating in the nation’s top level of junior hockey. 


“The NHL is proud to support the partnership between the USHL and Iceberg,” said NHL VP Business Development and International Affairs Kevin Westgarth. “Adding optical tracking, data, and analytics to the resources of the USHL and their teams is an exciting step, providing a leap forward in technology that will continue to ensure the highest level of development for USHL players.”


“As our top junior league, we’re excited to see the on-going advancements that the USHL is making,” said USA Hockey Assistant Executive Director of Hockey Operations John Vanbiesbrouck. “This is another great asset that will be beneficial in player development.”


Along with members of the USHL’s front office, each individual team, as well as NHL Central Scouting will have access to this data. The data can be used for advanced scouting reports, optimizing lineups and matchups, and player safety. It can also be used to identify roster gaps, assessing player strengths, and evaluation of special teams. 


“We are extremely excited to partner with the premier junior league in the United States,” said ICEBERG Vice President of Global Business Development and Strategic Partnerships Scott Vargas. “Through analytics and advanced data, our mission is to advance player development and provide coaching solutions in the sport of ice hockey. It was a natural fit for us to start working with one of the best developmental leagues in the world.” 


The USHL 2019-20 regular season begins with the 2019 DICK’S Sporting Goods USHL Fall Classic from September 26-29 in Cranberry Township, Pa. 



Headquartered in Chicago, Illinois, the USHL celebrates its 18th season as the nation’s only Tier I junior hockey league in 2018-19. The USHL had 53 players selected at the 2019 NHL Draft, and more than 400 players on team rosters in 2018-19 committed to NCAA Division I schools, further establishing the USHL as the world’s foremost producer of junior hockey talent.  



ICEBERG Sports Analytics, an industry-leading ice hockey analytics software company, analyzed more than 6,000 games during the 2018-2019 season serving ice hockey organizations in 17 countries. Using artificial intelligence and computer vision algorithms, the ICEBERG platform uses digital video as an input to generate data and advanced analytics to objectively analyze team play, gametrends, and individual player-performance. ICEBERG’s output data can be applied in impactful ways at all levels of play including youth, junior, collegiate, and professional level. Global technological leaders Microsoft, NEC, and NVIDIA recognize ICEBERG’s leadership and support ICEBERG solutions. For more information visit: and contact Blair Brewer, Director of Global Marketing, at